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Introduction

0.1 Welcome to BYOT!!
0.2 - Traffic Trouble
0.3 - The Big Picture
Module 1: Creating a Keyword Strategy

1.1 - What is a Keyword Strategy?
1.2 - The Trunk: Niche Keyword
1.3 - The Branches: Categories, Boards, and Content Pillars
1.4 - The Twigs: Topics and Products
1.5 - The Leaves: Long-Tail Keywords
Module 2: Understanding SEO & Keyword Research

2.1 - SEO Crash Course
COHESIVE Content: Content Audit Big Picture
2.2 - COHESIVE Content: Completing a Content Audit
2.3 - COHESIVE Content: Audit Action Items
2.4 - CONSISTENT Content: Creating a Content Bank
2.5 - COMPETITIVE & COMPREHENSIVE Content: Keyword Research Basics
2.6 - Keyword Research in Action
2.7 - COMPETITIVE Content: Competitor Analysis
2.8 - COMPETITIVE Content: More About Authority
Module 3: Writing a Great Blog Post

3.0 - Introduction: Humans First, Robots Second
3.1 - Step One: Decide on a CTA
3.2 - Step Two: Create an Outline
3.3 - Step Three: Write the Post
3.4 - Step Four: Add Images
3.5 - Step Five: Add Internal Links
3.6 - Step Six: Add External Links
3.7 - Step Seven: Finishing Touches
Module 4: Pinning Pragmatically

4.0 - What is Pragmatic Pinning?
4.1 - TRUTH #1: Pinterest is Different
4.2 - TRUTH #2: Pinterest Wants Fresh Content
4.3 - TRUTH #3: Pinterest Has a Tight Margin for ROI
4.4 - TRUTH #4: Pinterest is Doable
4.5 - ⚡️ Lightning Round of Pinterest Tips ⚡️
Putting It All Together

5.1 - Start to Finish Workflow
5.2 - Final Thoughts

Module 3: Writing a Great Blog Post

8 Lessons